Back 30 or so years ago there was no Oatly, just some researchers at a famous university in a country mistakenly known for polar bears roaming the streets, nerding out on ways to turn oats into milk and creating a production process to keep the beta-glucans (big, scientific word for a soluble fibre) intact so that we could go crazy making all kinds of oat drinks and oatcreams and oat spreads and a barista edition oat drink and then share all of this oat history on our website so that one day you might happen to read how the first oat drink in the world was invented and perfected and want to give it a try which, in the humble opinion of the guy writing this excessively long sentence, would be totally oatsome.
If you want to send an email or stream a movie then optical fibre is way more amazing, but if you just want to get some dietary fibre in your body so you can get some nutritional justification, then a glass or two of our liquid oats is pretty great.
The original idea behind Oatly was to find a way to make a nutritious liquid product for people who just didn’t like cow’s milk or were unwilling to use it for personal reasons. Today, the concept of producing a drink directly from oats instead of first feeding oats to a cow and letting the cow process them into milk is an option, but back when we started in the 1990s most people thought we were totally crazy. That’s okay, we are happy to be right where we are now making quality products based on oats for you to enjoy. Thank you very much.
We know how it sounds. Tall, blonde, beautiful, hard to get, extremely liberal with no sense of attachment or responsibility whatsoever. Sorry to disappoint you, that’s just not us. We are the other Swede – somewhat boring, super practical, painfully honest, notoriously hardworking and independent, not because we don’t want to be social but merely because we want to have the right to say what we think and do what we think is right. If we wanted to be one of those gigantic food corporations or have some old man behind a wooden desk in a tall building make decisions for us, we would all quit our jobs and go work for an old man behind a wooden desk in a tall building making gigantic food company decisions for us. Don’t hold your breath
Our goal is to always deliver products that have maximum nutritional value and minimal environmental impact.
We promise to be a good company, which means that our drive to help people upgrade their lives always comes before the reckless pursuit of profit.
We strive to produce the most sustainable, responsible products on the market and are continually looking for better ways to make our products even better. Got some ideas? Send them here.
We hope to make the food industry a more honest place by declaring that we will be totally transparent in everything we do.
We don’t know anything about almonds or soy or cows. All we know is oats. How to grow them, harvest them and turn them into refreshing products that you can take home and treat your body to.
It was our original idea in the early 1990s to create a plant-based drink that was in tune with the needs of both humans and the planet and it is our idea to continue to make the best, most amazing liquid oats that you will find anywhere. Hope you are okay with that.