Oat Spread Natural

Say Cheese! That is a strange way to start off a product description text. It says “cheese” but doesn’t claim that our new spread is actually made of “cheese” because it is not made of “cheese”. It has nothing whatsoever to do with “cheese” except that it is conveniently spreadable like one of those creamy spreadable “cheeses” and that you can use it in your cooking to make super creamy sauces or for baking cookies and “cheese” cakes. If you don’t find it in the supermarket with all the other Oatly products then have a look to see if it is hanging out with the other creamy “cheese” spreads— it’s the one with the good animal free karma. Later.

Pretend you were a bagel and you didn’t like getting covered in dairy products all day long because you thought plant-based eating was way more progressive but everyone that likes bagels also likes cream cheese which means sooner or later you are going to get smothered in dairy products and then all of sudden, there is a spread that is 100% plant-based, completely free from milk and soy, yet performs like the creamiest of cream cheeses. Imagine how happy you would be to be a bagel at that exact moment.

If there is anything negative, maybe it’s the flavor. Or rather, the lack of flavor. Who’s ever said "natural" is their favorite flavor? Nobody tries a wine and detects notes of cherry, chocolate and natural. On the other hand, you can’t dislike it. It doesn’t thrill your taste buds, but it doesn't bother them either. Bottom line: it's natural. And when you think about it, maybe it's the Swedish-est flavor ever.