Oatgurt Vanilla

Slogans we considered for the launch of our Oatgurt Vanilla:

“Same ol’ thing!”

“Copy-paste!”

"You can believe your eyes!"

Because it's kind of like “So what?” Vanilla flavored yogurt isn’t the most original idea for a new product. If we were introducing say, our Salted Carmel ice cream or the superstar Barista Edition, then I, the writer, could write "Hey! Check this out! Wow!” But really, there isn’t that much to tell you here, nothing that you didn’t already know. Just that we now have Oatgurt Vanilla and that vanilla tastes delicious, as everyone knows who has ever tried anything with vanilla ­­­­­­­– so, literally everyone.

(Just to clarify: Oatgurt Vanilla is totally smooth and creamy, without much saturated fat, and the flavor combo of oats + vanilla is brilliant, without being too sweet. Good, now we’ve straightened that out.)

This space should probably still be filled out, so:

• Contains 4% added sugar just like in our other flavors of Oatgurt.

• 2% fat, of which 0.2 is saturated. The rest (1.8%) is unsaturated and comes from rapeseed oil. Typically a good thing.

• Dairy and soy free. (Maybe that was already clear.)

Contains 4% sugar. Yes, this point is also under “What’s amazing” but it depends on how you look at it. Some think 4% is a lot, others don’t. We’re just saying that it is 4%.