lead the charge to empower a plant-based revolution
The science is clear, it is time for humans to shift away from resource-intensive animal-based diets. We will not only provide innovative oat-based products that make this shift simple and delicious, but also use our voice and initiatives to empower change, influence policy and human behaviour and galvanize the global movement towards a more plant-based food system. Shifting the products people purchase from dairy to Oatly captures just one tangible area of impact in this larger movement, but it signals the larger impact companies like Oatly can drive. Saving 2.5 million tonnes of CO2e is about the same as the average weight of 23,000 adult blue whales, and is comparable to the annual reported emissions of Stockholm, Sweden.
The most important thing when driving a plant-based revolution?
Well, if you ask us, plant-based products must rank at least top 3 on that list. Since the start of our company, our innovation goal has been to offer the best possible form of plant-based drinks and other products for humans and our planet. With our focus on building a broad and relevant product portfolio within plant-based dairy, we continuously explore and enter new product categories, making the switch to plant-based easy and yummy. In 2020, we continued to develop our product portfolio, launching or updating dozens of oat products. One brand new product was an extra big achievement: the whippable cream.
Climate footprints declarations
Isn’t it weird that when we want to fly someplace, we can find out exactly how many tons of carbon dioxide it will take to get us there, but it’s almost impossible to find out what the impact of drinking a glass of milk vs. a glass of oat drink has on the planet? When you think about it, a requirement to show a food product’s climate footprint isn’t so different from the rules governing the labeling of fat, sugar and other nutrients. So yeah, we believe climate footprint labeling should be a law. Not only would it help consumers make informed decisions before buying a product, but companies would be encouraged to take more responsibility for their climate impact.
In the name of committing to action, back in 2019 we began to calculate the individual climate footprint of our products, starting with our European products. Now, the problem is that a single climate footprint number doesn’t really say much if there’s nothing to compare it with. Like, is 0.38 kg CO2e/kg oat drink really good or ridiculously terrible or somewhere in between? The solution, of course, is for more of the food industry to put their figures on the table. So we’re trying to inspire other food companies, inform consumers and get decision makers to act and make climate labeling a law. If you’d like to find out how we’re doing all of that, you can read more here.
When the goal is to transform the whole food system and change eating habits around the world, it soon becomes pretty obvious that that’s a job much too big for any one oat drink company. We need a movement, involving companies, consumers, baristas, retailers, cooks, teachers, restaurant owners, community leaders, policy-makers—yeah, pretty much everyone. To support this movement, we continue to use our voice as loudly and clearly as possible (and sometimes not possible, but somehow still doable). Here are some initiatives we have done:
We successfully campaigned to stop Amendment 171 — a proposal in the European Parliament that would prohibit all use of dairy-related language, packaging and imagery for plant-based products. On May 24, 2021, the EU decided to withdraw the proposal. Oat drink toast!
WE HELPED LAUNCH THE EUROPEAN ALLIANCE FOR PLANT-BASED FOODS TO PUT PLANT-BASED FOOD AT THE HEART OF THE TRANSITION TOWARD MORE SUSTAINABLE AND HEALTHY FOOD SYSTEMS.
In Germany, thanks to 57,067 petition signers, we presented to the German government a proposal to make climate declarations on food a law. So far, we haven’t heard any result, but we’ll keep you posted.
A Note regarding forward-looking statements
A Note regarding forward-looking statements
This site (the “2020 Sustainability Summary”) contains forward-looking statements regarding our future business expectations and objectives and our environmental, social and governance goals, which involve risks and uncertainties. Actual results may differ materially from the results anticipated depending on a variety of important factors, including without limitation the risks detailed in our filings with the U.S. Securities and Exchange Commission. In relation to the 2020 Sustainability Summary, we are (wholly or in part) reliant on public sources of information and information provided by our own suppliers and business partners. Further, our ability to verify such information (whether now, in the past, or in the future) may be limited by the integrity of the underlying data available at the relevant point in time and the status and evolution of global, supranational and national laws, guidelines and regulations in relation to the tracking and provision of such data. Therefore, such information is provided on a reasonable efforts basis and is subject to change.