lead the charge to empower a plant-based revolution
The science is clear: It is time for humans to shift away from resource-intensive animal-based diets if we want to combat climate change.* Studies show that a shift to more plant-based diets could help reduce GHG emissions.* We work every day to provide innovative oat-based products, making it easier for people to choose plant-based products over animal-based ones. In this section you can see some examples of how we used our voice in 2021.
Our ambition is to make plant-based diets mainstream by leading a shift from dairy, with a milestone to shift 2.9 billion liters from dairy to Oatly by 2025, thereby saving up to 2.5 million tonnes of CO2e.
Learn more about the ambition in Ashley's to do list here.
You can’t have a plant-based revolution without plant-based products fueling it. In 2021, we expanded our product portfolio, launching and updating dozens of oat products, making sure the revolution tastes as good as its intentions are. One exciting product launch that made this not based in the U.S.-sustainability-update-writing-person start a petition for an immediate global launch - was the soft-serve frozen dessert. With a reported rich and creamy texture comparable to dairy soft serve but without any involvement of a cow. Yes!
PRODUCT CLIMATE FOOTPRINT DECLARATION
Part of driving a plant-based revolution is providing information about our products so consumers can make informed decisions about what to eat. Wouldn’t it be great if you could compare the climate footprint of all products in the grocery store just like you can compare the ingredients and the nutritional value? So you could easily compose your perfect dinner depending on what’s most important for you that particular day or week. Not only would it help you make informed decisions before buying a product, it would also encourage companies to take more responsibility for their climate impact.
In 2021, we published the product climate footprints of 128 products in Europe, representing all Oatly products produced for the European market on a consistent basis throughout the year*. Now, the problem is that a single climate footprint number doesn’t really say much if there’s nothing to compare it to. That’s why we in September the same year – together with other food brands, NGOs and scientists in Germany – officially launched the transparency initiative Together for Carbon Labeling (TCL) to develop a scientifically based standardized and product-specific CO2e calculation and communicate it transparently within the food industry.
We hope that in the future anyone in the world will know if the CO2e/kg numbers on our European oat drinks are really good, ridiculously terrible or somewhere in between. Because you will be able to compare it to other products. We think they’re pretty good, by the way.
We can’t transform the whole global food system and change old eating norms on our own. We need a whole movement of businesses, NGOs, chefs, baristas, healthcare professionals, retailers, decision-makers, community leaders, youth, scientists and consumers, yeah, pretty much everyone – to succeed. Here are some of the things we did in 2021 to build and support this movement:
THE NEW NORMAL CAMPAIGN - FINLAND
In Finland we wanted to support the 43% of Finns that reportedly want to eat more plant based, to do so. Because what’s stopping them? Our guess is: old norms. So, we took on the challenge of trying to change the idea of what is seen as normal and managed to reach 80% of the Finnish population with a discussion about the change to a more plant-based diet. Some highlights were a digital “cookalong” as well as collaborations with 28 food and non-food people including chefs, food bloggers, recipe banks and lifestyle and societal influencers.
EARLY-BIRD ACTIVISTS - NETHERLANDS
We learned that in the Netherlands, a full 40% of people who eat breakfast are trying to keep their impact on the planet as low as possible in their daily lives. But of people who think of their food’s climate impact during meals, only 9% are most aware of it at breakfast compared to other meals. We recognized a new category of people — the Early-Bird Activists — who are willing to help the climate and make small, heroic, changes in their morning eating habits. Working with cafés, retailers and other partners, we encouraged people to take the Part Time Climate Activist Pledge and reduce their climate impact by switching to a plant-based diet. Learn more here.
CLIMATE FOOTPRINT AWARENESS IN RETAIL – CHINA
In China, we supported large retail customers as they worked to build consumer awareness of the climate footprints of food products. Collaboration with major global customers helps highlight the impact of food production and consumption on the planet and socializes the concept of product climate footprints.
EVERY OTHER OAT – SWEDEN
In Sweden we recognized that some people want to go plant-based for the climate but struggle to do so. Why not start by going fully plant-based half of the time then? We suggested and got the help from one of Sweden’s most beloved actors, Dragomir Mrsic, to illustrate both the struggles and possibilities in changing your everyday behavior.
FARESHARE FOOD PARTNER - UNITED KINGDOM
In 2021, Oatly UK donated 53.8 tonnes of surplus plant-based product to 1,929 charities and contributed toward 128,000 meals for different community groups, as a leading food partner of the FareShare network.
Oatly participated in the UN Climate Change Conference COP26, even though food wasn’t on the main agenda — or rather, because it wasn’t. Food accounts for about a third of the world’s total GHG emissions.* So that’s exactly why Oatly headed to Glasgow in 2021 to join with other thought leaders to discuss how companies can help transform agriculture and call for governments to take action to cut carbon in the food sector. So in the end, food ended up on the discussion table anyway. Even before the conference started, Oatly had supported plant-based alliances in several countries around the world in the UN’s Call for Action to national governments to advocate for predominantly plant-based food systems in their emission-reduction strategies. Now, wouldn’t it make a lot of sense to transform the next climate conference, COP27 in Egypt, into the “Food COP”? We think so.
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A Note regarding forward-looking statements >
This site (the “2021 Sustainability Summary”) contains forward-looking statements regarding our future business expectations and objectives and our environmental, social and governance goals, which involve risks and uncertainties. Actual results may differ materially from the results anticipated depending on a variety of important factors, including without limitation the risks detailed in our filings with the U.S. Securities and Exchange Commission. In relation to the 2021 Sustainability Summary, we are (wholly or in part) reliant on public sources of information and information provided by our own suppliers and business partners. Therefore, such information is provided on a reasonable efforts basis and is subject to change.