The following pages contain information that the Swedish Marketing Court has deemed inappropriate for the general public (at least to Swedes) pursuant to a case filed by The Swedish Milk Lobby. Therefore, before entering this part of the site, we need you to confirm that you are not located in Sweden.
So what is this oat drink anyway? Milk? No, it’s not milk. Milk comes from a cow. It was designed for baby cows. Oats grow. You plant them in the soil of the earth and allow the sun to shine on them and they grow. Tall and strong and full of purpose. A couple of decades ago, we looked into the nutritional characteristics of oats and thought: what if we forgot the cow altogether and turned these oats into a drink that was designed for humans? So we did. And here it is.
BTW, our boss likes to sing.
We can't stop him.