It’s almost Christmas time in Sweden and that means one thing — the traditional baking of Swedish saffron buns, which for the most part is straightforward unless the baking is being done by CEO Toni Petersson and his mom Ayako. Learn how to bake Lussekatten at http://www.oatly.com/christmas-recipes/
Producer’s note: Toni TV was recorded in and around the organic oat fields of southern Sweden where Oatly has it’s offices. In order to ensure that viewers get to meet the real Toni Petersson, much of the footage was filmed without Toni’s knowledge that we were actually filming. Also, we didn’t let Toni view any of the material until just before it was released. Did we do this to trick Toni? Not entirely. We just felt that it was important for the viewer to get an honest idea of who the real Toni is and how Oatly — behind his new, off beat, dynamic and visionary leadership — is becoming a lifestyle brand that makes nutritional products to help people find ways to upgrade their lives and the health of the planet too.
Find out more about Oatly here:
In the UK
When you make the first ever old-fashioned oat drink in the history of the world, all you really want to know is if that first ever old-fashioned oat drink in the history of the world tastes like oat drink did back in the day. Which is why we asked the only people who might possibly know, the experts.
Find out more here: oatly.com/products/sweden/gammaldags-hafvredryck-limited-edition
Oatly's Creative Director John Schoolcraft returns from a film shoot with Sarah Sjöström and shows the result to his boss, CEO Toni Petersson. Toni is not impressed.
Nothing says orange mango like oranges and mangoes placed in a package and introduced to oats and then sold by a enchanting gentlemen on an open square to the many people who want to enjoy something wonderful and interesting to drink, for a change.
It looks like cheese. It spreads like cheese. But it is Oatly so it could never ever be cheese.
What could possibly wake you up faster than a bottle of liquid whole grain breakfast trying to imitate an alarm clock in order to impress you the viewer of this lovely youtube video?
It’s the 80s and you are in the gym tearing up the treadmill in those sweet pink hi tops surrounded by natural energy and over and over in your head you hear someone say, the way we used to say things in the 80s: “Oh baby, don’t stop.” And then you realise it is no longer the 80s which makes everything so much better.
If you love chocolate like we love chocolate maybe we should hang out some time and jam on our instruments or something. Whadaya say?
Bubbles. Micro-bubles. Micro-bubles of foam. Micro-bubbles of oat drink foam. Micro-bubbles of oat drink foam staring in this video to get you to understand that there is a high performance, barista tested, foamable oat drink that should be in your coffee every time you drink coffee or whenever you feel the urge to add something white (or more specifically slightly off-white).
So 80% think that breakfast is super important but only 40% take the time to eat a proper breakfast. Which is why we made this.
Try our Breakfast:
A proper breakfast. You know the one you sit down to enjoy at the breakfast table with your newspaper. The only difference is that you can now drink it on your way to wherever it is you have to be in the morning.
Is it a shake? No. Is it a smoothie? Not really. What is it then? It’s breakfast in a bottle. Portable so you can drink it whenever you have time for it.
Try our Breakfast:
A whole grain breakfast in a bottle for people who don’t have the time to make a whole grain breakfast in the morning. Very logical.
Try our Breakfast:
Meet Freddie Meadows, the latest member of the Oatly team. Team? Of what? Team of people doing amazing things with their lives. Freddie is Sweden’s best surfer and is constantly pushing the limits. Have a look at this and remember that the answer to your question is yes, this is Sweden and yes, Freddie can only do this because he drinks Oatly.
Camerawork by: Max Larsson together with DamaSpirit
Music, edit & grade by: DamaSpirit
See full video at https://vimeo.com/113828884
CEO Toni Petersson pays a visit to the supermarket and comes up with an idea so brilliant that it could change the way we shop for years to come.
Please feel free to like, share and comment.
Toni is a big boy, he can take it.
CEO Toni Petersson listens unconvincingly as his creative director explains what makes him a responsible and caring individual.
When CEO Toni Petersson asks his mom what dish she would like to make, he is totally blown away by the awesomeness of her answer. Like it or comment if you agree.
When CEO Toni Petersson invites his mom to join him cooking with Oatly products, Ayako tells him exactly what she thinks. Is Ayako too honest? Let us know.
In an attempt to tone down Oatly CEO Toni Petersson’s urge to sell his own products, his creative director introduces him to the concept of nonchalance. What do you think? Give us your thoughts!
In the UK:
While coming up with his own film ideas, CEO Toni Petersson realizes he is not going to win any awards, so he gives up and delivers a predictable sales pitch.
Faced with an abundance of rules and regulations, Oatly CEO Toni Petersson explains in the simplest way possible what Betaglucans are and why you should google them right now. Please like, share
Oatly CEO Toni Petersson tries to find a way to explain that Oatly’s products are based on 100% Swedish oats that are allegedly the best in the world. Are they? Like, share or comment please.
Oatly CEO Toni Petersson philosophizes over the fact that commercials featuring CEOs are usually the worst kind of commercials and he wants no part of it. Is Toni right? Comment or share or like!
Oatly CEO Toni Petersson has agreed to make a series of commercials, but thinks the idea of featuring himself is not only stupid but also a total waste of money. Agree? Like, share and comment!
It’s like creme fraiche without the creme. How fraiche is that?
iMat makes all your favorite dishes dairy-free. This video doesn’t tell you that of course, it merely shows you what the package looks like so you can find it in the store.
Blowing bubbles in your chocolate oat drink on a summer afternoon is much more fun than throwing the tablecloth in the washer, but that is what makes life so diverse and interesting.
More than you would ever want to know about our products.
What makes Oatly Oatly and not just another company.
The map. Whenever getting cravings for a cappoatccino.
Potentially the most watched films about oats ever.
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