So what is this oat drink anyway? Milk? No, it’s not milk. Milk comes from a cow. It was designed for baby cows. Oats grow. You plant them in the soil of the earth and allow the sun to shine on them and they grow. Tall and strong and full of goodness. A couple of decades ago, we looked at the nutritional power of oats and thought: what if we forgot the cow altogether and turned these oats into a drink that was designed for humans? So we did. And here it is.
We don’t know anything about almonds or soy or rice or low-fat cows. All we know is oats. How to grow them, harvest them, choose them and turn them into liquid goodness and put them into a carton so that you can take them home and drink them and receive all of their goodness into your body and stay fueled. It was our original idea in the early 1990s to find an alternative to milk that was more in tune with the needs of the human body and the planet, and it is our idea to continue to make the best, most amazing liquid oats that you will find anywhere. Hope that is okay with you.
Everything we make, we make on Swedish oats. If you are wondering what makes Swedish oats so special, the answer is very simple. They grow strong and tall in the Nordic climate, which is a crazy mix of long sunny days (and nights in the summer) mixed with short periods of intense rain. Moreover, many of the nasty pesticides that are used on oats in the rest of Europe are totally forbidden in Sweden. And the minimal traces of heavy metals that you find in regular Swedish oats are not significantly greater than those found in organic Swedish oats and fall well below what is considered to be safe for consumption. And this makes Swedish oats rather unique.
Now some of you might have noticed that it says It’s Swedish! on the front of our packages and then you turn them around and it says they are produced in Germany. That’s weird, isn’t it? The truth is that 2 of our products are actually packaged (not produced) in northern Germany because the packaging facilities there are among the safest in the world. Our creme fraiche is packaged in Finland for exactly the same reason and soon we will be releasing some new exciting on the go products packaged in an amazing paper can from Austria. All of this is pretty logical if you think about it, after all we are a small Swedish company with a large international fan base.
The idea behind Oatly was to find a way to make a nutritious alternative to milk without going through the body of a cow. Today that sounds really smart, but back when we started in the early 1990s most people thought we were crazy. That’s okay, everything has its time. Who is the crazy one now?
If you want to send an email or stream a movie then optical fibers are way more amazing, but if you just want to get some fibers in your body so that your body can get some nutritional goodness, then a glass or two of our liquid oats are pretty great. The liquid oats in a package of Oatly contain fascinating betaglucans (scientific for cool stuff) that are beautiful for your heart and honorable for your body, which if you think about it is way more incredible than if you can download a film at 100 megagazilion megabytes or hertz or whatever.
We know how it sounds. Tall, blond, beautiful, hard to get, extremely liberal with no sense of attachment or responsibility whatsoever. Sorry to disappoint you, that’s just not us. We are the other Swede – somewhat boring, super practical, painfully honest, notoriously hardworking and independent not because we don’t want to be social but merely because we want to have the right to say what we think and do what we think is right. If we wanted to be a big multinational food company or have some old man behind a wooden desk in a tall building make decisions for us, we would let one of them big conglomerates from some huge country buy us. Don’t hold your breath. It ain’t gonna happen. Ever.