Everything we make, we make on Swedish oats. If you are wondering what makes Swedish oats so special, the answer is very simple. They grow strong and tall in the Nordic climate, which is a crazy mix of long sunny days (in the summer) mixed with short periods of intense rain. Moreover, many of the nasty pesticides that are used on oats in the rest of Europe are totally forbidden in Sweden. And the minimal traces of heavy metals that you find in regular Swedish oats are not significantly greater than those found in organic Swedish oats and fall well below what is considered to be safe for consumption. And this makes Swedish oats rather unique.
If you want to send an email or stream a movie then optical fibers are way more amazing, but if you just want to get some fibers in your body so your body can get some nutritional justification, then a glass or two of our liquid oats are pretty great.
The original idea behind Oatly was to find a way to make a nutritious liquid product for people who just didn’t like cow’s milk or were unwilling to use it for personal reasons. Today, the concept of producing a drink directly from oats instead of first feeding oats to a cow and letting the cow process them into milk is an option but back when we started in the 1990s most people thought we were totally crazy. That’s okay, we are happy to be right where we are now making quality products based on oats for you to enjoy. Thank you very much.
We know how it sounds. Tall, blond, beautiful, hard to get, extremely liberal with no sense of attachment or responsibility whatsoever. Sorry to disappoint you, that’s just not us. We are the other Swede – somewhat boring, super practical, painfully honest, notoriously hardworking and independent not because we don’t want to be social but merely because we want to have the right to say what we think and do what we think is right. If we wanted to be a big multinational food company or have some old man behind a wooden desk in a tall building make decisions for us, we would let one of them big conglomerates from some huge country buy us. Don’t hold your breath.
We don’t know anything about almonds or soy or cows. All we know is oats. How to grow them, harvest them and turn them into refreshing products that you can take home and treat your body to.
It was our original idea in the early 1990s to create a plant-based drink that was in tune with the needs of both humans and the planet and it is our idea to continue to make the best, most amazing liquid oats that you will find anywhere. Hope you are okay with that.
Seriously, we mean it. As long as we remain a substitute for people who don’t like the taste or concept behind cow’s milk we will never be accepted and validated for who and what we really are: an oat drink. That’s right, an oat drink. There we said it, made from real oats grown tall and strong in the soil of the earth, naturally containing fibers called betaglucans that are good for your heart*. Perfect to drink from a glass, pour on your cereal, add to your coffee or cook something up with. Why would we ever need to refer to milk to explain this in the first place?
* Betaglucans are good for the heart. As a part of a varied and balanced diet and a healthy lifestyle, they contribute to maintaining normal cholesterol levels in your blood. One 250ml glass of Oatly provides a third (1 g) of the daily requirement of betaglucan.