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There’s only so many weird and interesting stories we can tell on the side of an Oatly package, so we carved out a little space for updates on the work we’re doing and the issues we care about. 

Old man on electric scooter

Oatly in Otley

We love Oatly. They love Otley. We met at the 211th Otley Farm Show in West Yorkshire, England. Things got confusing.

The Tea Report

The Tea Report

We heard that OATLY might taste like Satans diarrhea in tea. So we went to investigate this further by asking the tea experts themselves-...

Oatly Lake

Oatly lake

In the heart of Northern Michigan, hidden in a dense cedar forest in the small town of Mesick, lies a little-known body of water called...

Project Fearless - Hero Image - Skateboard kids
The Je Ne Sais Quoi award
January 2022

Project Fearless

After burning out in her advertising career, Mérida Miller decided it was time for a change. She founded Project Fearless (PF) in 2019...


Hey Barista

The coffee world is home to the most interesting people we know. Hey Barista is a place built for those people’s opinions, musings, art...

Black Queer Travel Guide - Link
The Je Ne Sais Quoi award
October 2021

Black queer travel guide

The world is your oyster: travel guides prove it. They show that beautiful and exotic destinations across the world are accessible to...

The Je Ne Sais Quoi award
march 2021

Climate change game

A shared interest in fighting climate change and an appreciation for dark humor served as the inspiration for a common project: Climate...

The Je Ne Sais Quoi award
MAY 2021

Project hiu

Madison Stewart, also known as Shark Girl, has come out of the water for her toughest challenge ever: changing the shark fin industry by...

The Je Ne Sais Quoi award
april 2021

Tiny pop up Munich

A sustainability expert and his friends built a tiny house as an answer to a big question: How can we make our living more sustainable?

The Je Ne Sais Quoi award
february 2021

For purpose jobs

Olivia Spaethe felt her career was missing a connection to the issues she cared about most: social and environmental activism. The...

The Je Ne Sais Quoi award
january 2021


After spending the majority of his life outside the continent he was born in, Arinze started Akuko, a company celebrating African culture...

The Je Ne Sais Quoi award
december 2020

The activist grannies, Helsinki

After these four grandmothers retired, they started new careers in climate activism. Now they’re known all over Finland as the Activist...