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Cookie policy

We know what you must be thinking, ‘Really? Another boring cookie policy?’. We get it, you’ve probably come across copious amounts of policies like this one on other sites, but we wanted to give you our cookies story. 

We use cookies on our website to improve your digital encounter with us and to make sure that you can have a nice annoyance-free time on our site, while checking out what we think you want to check out instead of doing totally annoying things like entering a password or choosing a language for the twenty seventh time. However, it’s always up to you as a visitor on our website to say ”OK with me” or ”No thanks”. Depending on your answer, this is how we handle your personal details and privacy: 

All users visiting our website - including visitors clicking ”No thanks"
Anonymous analytical data will be stored to Plausible, in order to track the usage of a website without collecting any personal data or personally identifiable information. Cookies are not set and all data is in aggregate only.

Users clicking ”OK with me”
"Necessary", "Functional" and "Analytical" cookies will be stored. (Want to know more about them? Continue reading!)

Although that was technically the end of our cookies story, we figured that one or two of you might possess above average interest in cookies and want to know exactly what types of cookies we use, how and why we use them, and the different settings you can adjust in your web browser or on your hand-held high-tech device. So, if you identify as one or two of those people with above average interest in cookies – just keep scrolling, this one is for you.

Now, there’s just one last thing we’d like to say before you keep reading, and that is that you can find all the information on how we handle your personal details in our integrity policy here: our privacy policy.

What are cookies and what do we use them for?

A cookie is a small text file that gets stored on your computer, phone or tablet when you’re visiting a website. We, or one of our partners, place cookies on our website to improve our site and to make sure that basic features and services function properly.

Some of these cookies store really basic information about our site’s users, and that really basic information really helps us help you navigate our website really easily. But not all of them are easy to identify (unless you are entering contact information like your e-mail address in a form somewhere on purpose, well then, we do have that piece of information saved about you), so we thought we’d break it down for you. Below, you can read all about the different types of cookies we collect and store on our site, how long we save them for and how they are used.

Necessary cookies

The name kind of gives it away, but just to be super clear – necessary cookies are very, very necessary. Without them, basic website functions like site navigation and accessibility would not be possible, and we would not even be able to provide you with a properly working website to visit. And that would just not be fun for anybody.

Functional cookies

To be able to save your preferred settings or personal details for future visits, we use functional cookies. Without these types of cookies, we wouldn’t be able to tailor our services and features the way you like it. Functional cookies are necessary as they allow us to make sure that your visit is as easy and smooth as possible. That means that the next time you come back to our site, you won’t have to repeat annoying things like choosing the language that is most relevant to you. You can just jump straight in and check out what’s new in the world of liquid oats. Pretty nice, huh?

oatly.com_dc_gtm_UA-#Temporary, up to one minuteThis cookie is used by Google Tag Manager to monitor Google Analytics ‘tags’.Google Tag Manager
oatly.com_gaPermanent, up to two yearsThis cookie is used by Google Tag Manager to create unique user ID’s to differentiate between users.Google Tag Manager
oatly.com_gatTemporary, up to one minuteThis cookie is used by Google Tag Manager to monitor Goole Analytics ‘tags’.Google Tag Manager
oatly.com_gidTemporary, up to 24 hoursThis cookie is used by Google Tag Manager to create unique user ID’s to differentiate between users.Google Tag Manager

Analytical cookies

Analytical cookies collect general information and analytics about the way you use our site and services, so that we can track our website visitor’s behaviours and traffic and other geeky stuff like that. To be totally transparent, these cookies are probably the creepiest ones. But to not freak you out completely, we can’t see exactly who does what how many times – it’s just all a bunch of numbers to us.

Google AnalyticsGoogle Analytics pixel (collect)Temporary, up to one minuteThis cookie collects information about the user’s behaviour and usage of different entities.

Third-party cookies

Sorry, we lied earlier. These cookies are definitely the creepiest ones. Third-party cookies are purely placed on a website to track visitor’s activities, with the intent of using that information for advertising purposes. Which is why we simply decided not to place them on our website.

Cookies management

Since you’ve made it all the way down to this ‘cookies management’ section deep in our cookie policy, you probably know a bit about the usage and range of cookies we have on our site by now. It’s all pretty boring everyday website stuff to us, but if it doesn’t sound that way to you and you would like to control or review what types of cookies are currently being stored or maybe even go all out and clear any previously stored cookies, you can totally do that by adjusting the settings in your web browser or hand-held high-tech device. Simply go to the settings or preferences tab to manage your cookies and learn how to block all cookies, only accept first-party cookies, or clear out all cookies whenever you close down your browser. You can also go to to find out even more about all this cookie management stuff. 

And if you don’t like the thought of Google Analytics collecting and storing information about you, there’s this web browser add-on called Google Analytics Opt-out that you can install that will help you out of that situation.

In the spirit of privacy, all of this cookie finetuning stuff is entirely up to you, but just keep in mind that visiting our site may not be the smoothest experience of your life if you choose to opt out of all the cookies. But we’re going to leave that one up to you.

That’s it. Congratulations, you made it to the very end of another boring cookie policy. You may now go pour yourself another glass of delicious oat drink to celebrate.

Contacts us

If you have any questions (like any at all) about our cookies and how we use them, please contact us.