Supporting EF Pro Bikers

After signing a sponsorship deal with EF Pro Cycling, Oatly quickly realized that we don't know the first thing about cycling sponsorships, the biker lifestyle, or really anything outside of oats (and maybe coffee). But we were pretty sure that riders need lots of energy, and that the energy usually comes in some liquid form. Seeing that we have a lot of great products in liquid form, we did what any global oat drink company might do: research and focus groups. Now, we can't stop thinking about endurance nutrition and the bonding properties of denim vests.

Bikers who set out on endless endurance rides—like the Tour de France—might burn nearly 8,000 kcal per day over a stretch of 30 days. Taking it to the limit like that is not the norm, but biker life has never been about following norms. It’s about fuel. A cup of coffee, black as tar and topped with oat drink, can boost a ride or be the excuse to go on one. While drinking an oat drink-based smoothie is a no-brainer both before and after any long ride.

As Oatly VP of Science & Technology Caroline Ofila Jenkins puts it: ”A fortified Oatly oat drink is an excellent source of hydration with a good balance of macronutrients, including starchy carbohydrates, fiber, protein, and unsaturated fats. It’s fortified with essential minerals and vitamins like calcium, which is important for muscle activity and energy metabolism and, in synergy with vitamin D, is essential for bone health.”