This product has a very interesting story to it. First we took our natural oatgurt and added big red strawberries. We did this because strawberries taste good and when we asked them what they would like to hang out with, they answered: Oats! It didn’t take more than about 30 seconds before the product developers were going crazy. “Did you hear that? The strawberries said oats, they said oats!” And that was all it took for the product developers to cram as much healthy coolness as they could into a one liter package. What coolness? How does vitamin D2 sound? Or riboflavin? B12? Extra calcium? More? We promise to stop there if you go to the fridge and pull out a carton and pour some into your favorite bowl. Oh, that’s the other thing, we have already stocked your fridge just in case you made it all the way here to the end of this sentence.
The strawberries are real. What’s so amazing about that you ask? Nothing really. But there are a lot of products out there that claim to be strawberry and don’t really have any real strawberries in them. A sign of the times maybe, but we like the old fashioned approach that says if you call it strawberry, you put strawberries into it. And while we were at it, we picked out the best strawberries we could find. We’ve also enriched this product with vitamins and calcium so that you pretty much get a balanced meal in each spoonful.
What might be less amazing
We have added some sugar to this product and the reason we have done so is that we want it to taste really great. It’s easy to say just cut the sugar but that doesn’t work on everything. Our feeling is that the first time you try this product you’ll most likely compare it to yogurt and since there is sugar in yogurt, we needed to add a little to keep you interested until the oats could begin to work on your tastebuds. One more thing before you go: because our products consist of carbs, unsaturated fat, protein and powerful soluble fiber, they pack energy from multiple nutritional sources and not empty calories from sugar. So when we say added sugar, it is sugar but not sugar. If that makes sense.
Fermented oat base (water, oats 11%, fermentation culture), fruit compound (strawberries (6%), sugar (4%), natural flavour, thickener (pectin), colour (carrot concentrate), lemon (concentrate), potato starch, rapeseed oil, calcium carbonate, calcium phosphates, vitamins (D2, riboflavin and B12).
Nutrition information per 100 g:
Energy 340 kJ/80 kcal
Fat 2 g
of which saturated 0.2 g
Carbohydrates 14 g
of which sugars 8.4 g*
Fiber 1.0 g
Protein 1.1 g
Salt 0 g
Vitamin D 1.50 μg (30%**)
Riboflavin 0.21 mg (15%**)
Vitamin B12 0.38 μg (15%**)
Calcium 120 mg (15%**)
Betaglucan 0.4 g
* Approx. 4 g added sugar. The remainder (approx. 4.5 g) is natural sugars from oats and fruit.
** Of the Daily Reference Intake.
Keep refrigerated at 8 C. No milk, no soy, no whatever. Real big strawberries. Oatgurt is a very odd word, yes it is.
Where do the ingredients come from?
Origin: Grown in Sweden.
Supplier: Lantmännen Cerealia
Produced by Oatly in Landskrona, Sweden.
Strawberry (Poland, Morocco, China, Chile, Mexico), Sugar (Germany, Denmark), Natural flavouring (EU), Gelling agent E440i (Citrus) (Czech Republic), Black carrot conc. (EU), Lemon conc. (Argentina, Spain, Italy).
Supplier: Dairy Fruit
Origin: The Netherlands, Germany.
Origin: China, France, USA.