But now...
...amendment 171 seeks to extend existing restrictions to the ”direct or indirect use” or ”evocation” of protected terms that reference dairy, all in the interest of ”protecting consumers.” From what, you might ask? Clear information? Yeah, apparently. Regardless of why you choose to buy plant-based foods, amendment 171 will make it harder to identify them and to objectively compare them with dairy products. And by the way, censoring plant-based foods flies in the face of the EU’s very own existing legislation on food information, which states that its main goal is to ”provide clear, accessible information about food to consumers.”