Some of our campaigns create more of a debacle than others. One example is the Swedish “Spola Mjölken”, which also had an English equivalent, “Ditch milk,” that ran in England and the Netherlands (without nearly the amount of drama as in Sweden).
Background: The food industry accounts for 25% of the world’s total greenhouse gas emissions, of which meat and dairy make up about half. Most people know that eating lots of meat isn’t cool for the planet, but not as many are aware that dairy products have a massive impact on the climate, too. So the question was: how can we move the climate debate from mainly flight shame and diesel cars …
… to the impact of what we eat and drink?
Watch the film!