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Initiatives

“We only do oats” is a fun little slogan we say around the office, but it’s not 100% true. A lot of the time we’re committing ourselves to projects that go way beyond making and selling oats. 

 

Oatly_Hula

Oatly ReRuns Drop #2!

For our cozy and holiday-y drop #2, we collaborated with amazing artists to turn a few vintage sweaters into singularly unique and totally festive works of art with a plant-positive vibe that your friends might even look forward to seeing you in year after year after year.

Oatly ReRuns Denim Jackets Ping Pong

Oatly ReRuns Limited Edition Drop #1: Vintage Denim Jackets

Interested in skipping fast fashion in favor of upcycled clothing made amazing by artists? Cool. By all estimations of this company webpage, you will love ReRuns Limited Edition drops—an upcycled and artful take on merch.

Oatly ReRuns Weekend Vegan T-shirt

NEW MERCH IS LIKE THE LAST THING THE PLANET NEEDS.

We’ve launched a new merch experiment with a big goal: to bring the same thoughtfulness we bring to oatmilk, to our merch. Fast fashion isn’t an environmentally sustainable option even if it is covered in awesome plant-based propaganda.

Silent Barista Project - Cover Image

Silent Barista

One oat drink company's quest to train a new and inclusive class of Chinese baristas.

TheBigIdeaGrant_Hero

BIG Idea Grant

We believe in the coffee community. So we are offering BIG grants to help small coffee businesses pursue projects and innovative ideas—all with the intention that what they learn in the process can be shared to build a more sustainable future for the industry and the planet.

Things we do - Lund research center

The race to grow the world's greatest oat

It's not rocket science... it's better Rocket scientists get a lot of credit. But don’t be fooled by their over-the-top launch celebrations or their fancy mission control rooms

Stop AM171

Stop Plant Based Censorship

Can people mistake oat drink for being milk, really? We decided to find out - and to let the EU know the result. If they listened? Yes!

Farmer seeking farmer

How can we feed more people using the same earth? Farmer Adam Arnesson and his colleagues decided to answer the question.

Hey food industry - link

Hey Food Industry

If you request that the whole food industry starts showing their products' climate impact, you should start by doing it yourself, right?


Stories

There’s only so many weird and interesting stories we can tell on the side of an Oatly package, so we carved out a little space for updates on the work we’re doing and the issues we care about.


Brainwashing

You’ve probably seen these adverts plastered all over your city or television and thought, “I can’t tell if I hate these or love these, but I’m intrigued by this oat stuff they speak of.” Well, that’s sort of what we were going for.