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Initiatives

“We only do oats” is a fun little slogan we say around the office, but it’s not 100% true. A lot of the time we’re committing ourselves to projects that go way beyond making and selling oats. 

Emotional Support Hotline

The Oatly Emotional Support Hotline for Plant-Based Eaters

Experiencing unwanted feelings about celebrating Thanksgiving with non-plant-based family and friends? It’s going to be okay. Just dial...

Bringing the specialty coffee association into the 21st century

The SCA outdated rule

The SCA continues to insist that in its World Barista Championship competition baristas must use cow’s milk when preparing drinks. This...

Football players and bbq

Babelsberg

What happens when pro-footballers switch to a plant-based diet? We teamed up with some real scientists, some proper institutions and...

Truck dumping oat residue

How to turn leftover oat waste into renewable electricity

Oatly is recycling leftover oat waste into renewable electricity in New Jersey.

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Oatly ReRuns Drop #3!

LIMITED EDITION RERUNS RAIN JACKETS FROM YOUR FAVORITE SITCOM THAT NEVER EXISTED!

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Oatly ReRuns Drop #2!

For our cozy and holiday-y drop #2, we collaborated with amazing artists to turn a few vintage sweaters into singularly unique and...

Oatly ReRuns Denim Jackets Ping Pong

Oatly ReRuns Limited Edition Drop #1: Vintage Denim Jackets

Interested in skipping fast fashion in favor of upcycled clothing made amazing by artists? Cool. By all estimations of this company...

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NEW MERCH IS LIKE THE LAST THING THE PLANET NEEDS.

We’ve launched a new merch experiment with a big goal: to bring the same thoughtfulness we bring to oatmilk, to our merch. Fast fashion...

Silent Barista Project - Cover Image

Silent Barista

One oat drink company's quest to train a new and inclusive class of Chinese baristas.

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The BIG Idea Grant For Coffee

We believe in the coffee community. So we are offering BIG grants to help small coffee businesses pursue projects and innovative...

Things we do - Lund research center

The race to grow the world's greatest oat

It's not rocket science... it's better Rocket scientists get a lot of credit. But don’t be fooled by their over-the-top launch...

Stop Plant Based Censorship

Can people mistake oat drink for being milk, really? We decided to find out - and to let the EU know the result. If they listened? Yes!