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Oatgurt Vanilla

oatgurt - Oatgurt Vanilla (1000 g)

Slogans we considered for the launch of our Oatgurt Vanilla:

“Same ol’ thing!”


"You can believe your eyes!"

Because it's kind of like “So what?” Vanilla flavored yogurt isn’t the most original idea for a new product. If we were introducing say, our Salted Carmel ice cream or the superstar Barista Edition, then I, the writer, could write "Hey! Check this out! Wow!” But really, there isn’t that much to tell you here, nothing that you didn’t already know. Just that we now have Oatgurt Vanilla and that vanilla tastes delicious, as everyone knows who has ever tried anything with vanilla ­­­­­­­– so, literally everyone.

(Just to clarify: Oatgurt Vanilla is totally smooth and creamy, without much saturated fat, and the flavor combo of oats + vanilla is brilliant, without being too sweet. Good, now we’ve straightened that out.)

What’s amazing

This space should probably still be filled out, so:

• Contains 4% added sugar just like in our other flavors of Oatgurt.

• 2% fat, of which 0.2 is saturated. The rest (1.8%) is unsaturated and comes from rapeseed oil. Typically a good thing.

• Dairy and soy free. (Maybe that was already clear.)

What might be less amazing

Contains 4% sugar. Yes, this point is also under “What’s amazing” but it depends on how you look at it. Some think 4% is a lot, others don’t. We’re just saying that it is 4%.

oatgurt - Oatgurt Vanilla (1000 g)


Water, oats 12%, sugar 4%, potato starch, modified potato starch, rapeseed oil, minerals (calcium carbonate, calcium phosphate, potassium iodide), natural aroma, acid (malic acid, lactic acid), salt, vanilla extract, vitamins (D2, riboflavin, B12).

Nutrition information per 100 g:
Energy 360kJ/86 kcal
Fat 2,1 g
of which saturated 0,2 g
Carbohydrates 15,1 g
of which sugars 8,3 g*
Fiber 0,9 g
Protein 1,1 g
Salt 0,06 g
Vitamin D 1,1 µg (22%**)
Riboflavin 0,21 mg (15%**)
Vitamin B12 0,38 µg (15%**)
Calcium 120 mg (15%**)
Iodine 22,5 µg (15%**)

* Natural sugars from oats 4.5 g.
** Of the Daily Reference Intake.


If you have nothing better to do right now, try to explain the taste of vanilla to someone without using the word vanilla.

What about gluten? Read more!

Where do the ingredients come from?


Origin: Grown in Sweden and Finland.
Supplier: Lantmännen Cerealia, Berte Qvarn


Origin: Sweden.
Supplier: Nordic Sugar

Potato starch

Origin: The Netherlands, Germany.
Supplier: Avebe

Rapeseed oil

Origin: Sweden.
Supplier: AAK

Natural Flavour (vanilla)

Origin: Netherlands, Switzerland.
Supplier: Givaudan


Origin: USA (Univar), France (Termidor).
Supplier: UnivarTermidor.

Malic acid

Origin: Italy.
Supplier: Univar

Lactic acid

Origin: Thailand.
Supplier: Brenntag


Origin: Denmark.
Supplier: Nouryon

Vanilla extract

Origin: Netherlands, Switzerland.
Supplier: Givaudan


Origin: China, France, USA.
Supplier: Fortitech