Slogans we considered for the launch of our Vanilla Oatgurt:
“Same ol’ thing!”
"You can believe your eyes!"
Because it's kind of like “So what?” Vanilla gurt or yogurt isn’t the most original idea for a new product. If we were introducing say, our Recovery oat drink with beetroot or the superstar Barista Edition, then I, the writer, could write "Hey! Check this out! Wow!” But really, there isn’t that much to tell you here, nothing that you didn’t already know. Just that we now have a gurt with real vanilla and that vanilla tastes delicious, as everyone knows who has ever tried anything with vanilla – so, literally everyone.
(Just to clarify: This vanilla gurt is totally smooth and creamy, without much saturated fat, and the flavor combo of oats + vanilla is brilliant, without being too sweet. Good, now we’ve straightened that out.)
This space should probably still be filled out, so:
• Contains 4% added sugar just like in our other flavored oatgurts.
• 2% fat, of which 0.2 is saturated. The rest (1.8%) is unsaturated and comes from rapeseed oil. Typically a good thing.
• Dairy and soy free. (Maybe that was already clear.)
What might be less amazing
Contains 4% sugar. Yes, this point is also under “What’s amazing” but it depends on how you look at it. Some think 4% is a lot, others don’t. We’re just saying that it is 4%.
Fermented oat base (water, oats 12%, fermentation culture), sugar (4%), potato starch, rapeseed oil, natural flavour, calcium carbonate, calcium phosphates, acid (malic acid, lactic acid), iodine salt, vanilla extract, vitamins (D2, riboflavin and B12).
Nutrition information per 100 g:
Energy 340 kJ/80 kcal
Fat 2.1 g
of which saturated 0.2 g
Carbohydrates 14 g
of which sugars 8.4 g*
Fiber 0.9 g
Protein 1.1 g
Salt 0.07 g
Vitamin D 1.5 μg (30%**)
Riboflavin 0.21 mg (15%**)
Vitamin B12 0.38 μg (15%**)
Calcium 120 mg (15%**)
Betaglucan 0.4 g
* Natural sugars from oats 4.5 g.
** Of the Daily Reference Intake.
If you have nothing better to do right now, try to explain the taste of vanilla to someone without using the word vanilla.
Where do the ingredients come from?
Producerad av Oatly i Landskrona, Sverige.