Junior's Roasted Coffee
Featuring Caryn Nelson, Mike Nelson, Toby Roberts, & Carrie Lind | Portland, OR
The team at Junior’s Roasted Coffee want to create a new environmental template for the coffee industry. Their project aims to minimize risk and maximize profit for farmers while connecting people to the earth through an education on the real cost of our morning pick-me-up.
Could you describe your project?
Like farmers in our own communities, coffee farmers are at the mercy of market volatility and are actually often paid less than production value for their crops. With our Coffee CSA (community sustainable agriculture) project, we want to prefinance coffee growers’ coffee harvests through a subscription program with our own customers to ensure that producers find a home for their coffee before it’s time to harvest. We will coordinate the sharing of growing and harvesting updates from producers in order to educate and engage consumers, and create a tool-guide for other roasters to replicate this scheme in their own businesses.
In one sentence, what is your ultimate goal with this initiative?
We believe that projects like the Coffee CSA will help consumers make deeper connections to a food system they are interacting with every day, and inspire larger coffee companies to take accountability and buy more sustainably.
“The Coffee CSA project allows consumers to assume some of the risk that coffee farmers have been bearing the burden of for hundreds of years… Consumers are sharing in the agricultural process together with the coffee farmer.”
If you had to guess, what will be the biggest challenge with reaching that goal?
The biggest challenge is competition for people’s attention in the complex and ever-changing landscape of “ethical consumption.” As caring community members and consumers, especially given the global events of the past 18 months, we will have to get creative to make a connection on why this project is important.
What is the most important part of your project that you want the world to know about?
The Coffee CSA project allows consumers to assume some of the risk that coffee farmers have been bearing the burden of for hundreds of years. The concept is that consumers are sharing in the agricultural process together with the coffee farmer.