Three Keys Coffee
Featuring Tio & Kenzel Fallen | Houston, TX
Three Keys Coffee is a 100 percent Black-owned craft roastery that runs a project to reduce its environmental impact and contribute to the local community, and wants to inspire others to do the same.
“One person or one company may only represent a drop in the bucket, but it’s the positive disruption to the stillness that we hope will inspire others.”
Could you describe your project?
Three Keys Coffee seeks to reduce the carbon footprint associated with maintaining roastery operations by investing in solar paneling to produce our own energy, recycling chaff from our roasting process as fertilizer for local BIPOC farms, and utilizing compostable packaging materials. Our new roastery is in a largely Black and Brown, lower-income community, and we aim to provide a positive representation of the things we can all accomplish—even small mom-and-pop shops like us—to reduce our carbon footprint.
In one sentence, what is your ultimate goal with this initiative?
One person or one company may only represent a drop in the bucket, but it’s the positive disruption to the stillness that we hope will inspire others to notice and take their own steps, big or small, to help effect collective change toward sustainability.
If you had to guess, what will be the biggest challenge with reaching that goal?
There is contentment for many in following the status quo and proceeding with “business as usual,” so the biggest challenge may be in showcasing that what we’ve implemented can be replicated. Through the knowledge we gain from the experience, we hope to be able to be a resource to help others in implementing their own sustainability projects.
What is the most important part of your project that you want the world to know about?
Our company’s brand is centered around creativity—specifically in terms of jazz music and art. But we’ve also been very vocal about the ingenuity and science components of our interests behind roasting. We’ve jokingly said that “Three Keys has got you covered from Thelonious to thermodynamics.” So the biggest idea that we specifically want to communicate is that we all can have fun and effect meaningful change; we can embrace the art and the science behind what we do.