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There’s only so many weird and interesting stories we can tell on the side of an Oatly package, so we carved out a little space for updates on the work we’re doing and the issues we care about. 

Illustration of a map of the USA

State of Denial

In the ’80s and ’90s, U.S. states overwhelmingly anointed milk as their beverage of choice—even when it didn’t make any sense.

Pixel Illustration of a Devil Surrounded by Speech Bubbles and Flames

Least Relevant Comments

Descend deep into social media commentary about meat alternatives at chain restaurants. Find hell.

Photo of Coinneach MacLeod and his white dog

Does This Scot Know Oats Best?

Probably. Coinneach MacLeod fell for the humble oat because of its versatility in Scottish cuisine—and because it can spin a good yarn.

Photo of the Forest Green Rovers vegan burgers

“Shove Your Vegan Burgers Up Your Arse”

And other words of wisdom from my trip to a Forest Green Rovers football game.

Old man on electric scooter

Oatly in Otley

We love Oatly. They love Otley. We met at the 211th Otley Farm Show in West Yorkshire, England. Things got confusing.

The Tea Report

The Tea Report

We heard that OATLY might taste like Satans diarrhea in tea. So we went to investigate this further by asking the tea experts themselves-...

Oatly Lake

Oatly lake

In the heart of Northern Michigan, hidden in a dense cedar forest in the small town of Mesick, lies a little-known body of water called...

Project Fearless - Hero Image - Skateboard kids
Text written in cursive saying The Je Ne Sais Quoi award
January 2022

Project Fearless

After burning out in her advertising career, Mérida Miller decided it was time for a change. She founded Project Fearless (PF) in 2019...


Hey Barista

The coffee world is home to the most interesting people we know. Hey Barista is a place built for those people’s opinions, musings, art...

Black Queer Travel Guide - Link
Text written in cursive saying The Je Ne Sais Quoi award
October 2021

Black queer travel guide

The world is your oyster: travel guides prove it. They show that beautiful and exotic destinations across the world are accessible to...

Text written in cursive saying The Je Ne Sais Quoi award
march 2021

Climate change game

A shared interest in fighting climate change and an appreciation for dark humor served as the inspiration for a common project: Climate...

Text written in cursive saying The Je Ne Sais Quoi award
MAY 2021

Project hiu

Madison Stewart, also known as Shark Girl, has come out of the water for her toughest challenge ever: changing the shark fin industry by...