Latest from London! Super trendy! Everybody drinks it! Okay, we may be a few hundred years late to the matcha green tea party. The Japanese have been drinking it since the 1400s, but then a trend-scouting-influencer-person from the Western world found it and introduced it as something new and fresh and trendy. And we are totally happy the trend-scouting-influencer-person did because we like matcha, but no one wants to take credit away from the Japanese and say, “Hello, we’re bringing you something new!” just because it’s a bit new here. So how about this…Now there’s a matcha latte in our range of liquid oat products and it’s great. And vegan. And organic.